How do you feel about this ad

I'm somewhere between what the fuck is this and let's all start wearing diapers around town. What do you guys think?
I personally love to fart. But that means the likelyhood of me accidentaly shitting myself rises 10 fold.
For me this is great because everyone knows locoson loves jeans also. Two birds with one stone Huggies. BRAVO
Great idea? Or creepy commercial?
Or both? (Come on, it's the Internet. Usually if something is great that's because it's creepy.)